CRA 2014 winner - Cycle Security Award
Centro – Love Your Bike
Centro’s ‘Love Your Bike’ wins the Cycle Security award for its work combating cycle-related crime at West Midlands rail stations. The initiative gives customers the confidence to ‘cycle and ride’ via a dedicated five-point ‘Cycle Crime Action Plan’, tackling enforcement, education, environment, engagement and evaluation.
Centro teamed up with British Transport Police, BikeRight! and various train operators to deliver a series of free two-hour ‘Love your Bike’ drop-in sessions throughout the West Midlands, with additional sessions at those stations prone to cycle crime. Customers were offered free security marking with BikeRegister, advice on locking bicycles safely, a subsidised price on gold standard D-Locks, free Dr Bike cycle safety checks, advice on cycle journey planning and free adult cycle training and maintenance sessions. The sessions have been extremely well attended with more than 70 held so far at different stations, 400 D-Locks purchased and over 7,000 Selectamark bike register kits used.
Other elements of Centro’s multi-partner approach to cycle security include: optimising CCTV coverage together with station poster campaigns, cut-out policemen and vinyls highlighting the best ways to secure cycles on hoops and cycle shelters. Through Love Your Bike, Centro staff and police officers have visited every station to reinforce the simple steps cyclists can take to keep their property secure. Centro is also pursuing a number of undercover operations, including a decoy bike tracker and covert programmes at crime hotspot stations to support the arrests of cycle thieves.
Centro is a founding member of the Safer Travel Partnership, tackling crime on the public transport network which has contributed to a 66% drop over the last five years – including a 6% decrease in cycle crime.