CRA 2012 winner - Best Local Government Scheme
Ealing Broadway Hub
The judges considered this an impressive project, providing two types of facility in a limited space. They also applauded Ealing’s joined-up marketing and communication with local retailers and bike shops.
As London’s first borough biking Hub, Ealing Broadway had no blueprint to follow. Although principally intended to facilitate Cycle-Rail travel, the plan was for it to work with, and for, all rail passengers, by integrating with the station’s design, widening paved areas to improve pedestrian circulation, providing secure Brompton docks to encourage cycling and giving space for local bike businesses and authorities to provide advice and promote their services.
Intrinsically linked with local government, the development of the hub was envisioned to fit with plans to introduce enhanced cycle links as part of the Ealing Broadway Interchange Scheme. In addition, the Council handed out leaflets to promote the features and services of the Hub to station users and residents, held a Haven Green Open Day to promote cycling and joined forces with Brompton to highlight the suitability of their cycles for onwards travel by tube and rail.
The Council invested £600,000 on four new cycle shelters giving 232 square metres of cover, a new integrated taxi shelter, a Brompton cycle hide dock and 129 new cycle parking spaces – boosting bike parking on the site by 89%. In fitting with its aim to boost the security at the station, the shelters a have lowenergy curtain down-lighting system, full CCTV coverage and a bespoke single bike lock design.
The Hub’s design was directly influenced via regular engagement and liaison with local stakeholders, including frequent meetings with the train operators and independent customer research, which revealed that 83% of those arriving by bicycle at Ealing Broadway then used the station.
The statistics speak volumes about the way the Ealing Broadway Hub supports local cyclists and station users. The level of bike thefts has plummeted by 32%, there are 55 registered users of Brompton Dock with average 50% use and the new cycle parking attracts 88% occupancy, with cycle parking up a staggering 78%. In addition, the Hub is also having a positive influence on local businesses, for example, Halfords has reported an increase in trade of around 10 customers per week and the new layout to improve pedestrian and cyclist circulation has boosted footfall on the site by 20%.