CRA 2013 winner - Innovation
Bike & Go, Merseyrail
The Bike & Go cycle hire scheme is a national innovation, jointly developed by Merseyrail, Northern Rail and Greater Anglia.
The scheme has been taken from strength to strength by Project Manager Margriet Cuypers. Margriet’s year-long secondment from the Dutch Railway has been Merseyrail’s most successful year ever in terms of cycling. She took Bike& Go from an idea to a scheme which has now been delivered at more than 50 stations.
Interviewed in the Guardian, Margriet said: “We believe in the whole journey concept. The customer’s final destination is not usually at the station itself, so we have provided a means of getting them those last few miles.”
Bike & Go allows consumers to hire a bicycle from any of the stations in the scheme. Cycles can be used as part of a customer’s commute, for a day trip or holiday. This is where Bike & Go differs from local hire schemes as consumers have the ease of hire in numerous UK locations.
The Bike & Go website is clear and easy to use. It is extremely easy to sign up to the scheme and online you can find your nearest participating station and check how many bicycles are available.
Bike & Go has been met with extremely positive media interest and an impressive public reactions, with more than 100 people signing up in the first week. It is also the perfect demonstration on the cycle-rail integration concept.